Gyms using D2F’s online Incentives scheme can now sell products on the site as well.
Incentives allows clients to choose incentive gifts online and is used by more than 50 health club operators in the UK and Europe.
The new Upsell platform enables gyms to offer merchandise for sale at the same time - with profits going to the gym.
David Lloyd and Freedom Leisure have been the first gyms to subscribe.
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