Cadbury Eclairs is receiving the star treatment with a sophisticated new look which will run across all Eclairs products including bags, cartons and rollpacks.
The new packaging design will feature a swirling caramel and purple design, representing the unique Cadbury Eclairs 'journey to the centre’ experience.
The design will be brought to life with an indulgent matte finish, a first for Cadbury Eclairs.
The new pack design will feature the Cadbury brand, and emphasise the creamy caramel and Cadbury chocolate centre.
As part of Cadbury's status as the Official Treat Provider of the London 2012 Olympic Games and Paralympic Games, the new pack design will also feature the LOCOG (London Organising Committee of the Olympic Games) logo.
To support the re-design, Cadbury Eclairs will feature online in the Cadbury Spots v Stripes London 2012 website shortly after launch, in early September 2011.
