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Avengers: Battle of Ultron will be an immersive attraction
Prepare to be immersed in an epic Avengers battle at IMG Worlds of Adventure in Dubai. Falcon's Creative Group is providing designs and media for the 'Avengers: Battle of Ultron' attraction at the new theme park, which blends stereoscopic 3D media with an elaborate physical environment and special effects in a bid to bring the Marvel Universe to life.
"We are looking forward to guests enjoying our designs and media at this one-of-a-kind attraction,” said Falcon's Creative Group president and chief creative officer, Cecil Magpuri. “It has been a rewarding process to work with the Ilyas and Mustafa Galadari Group and IP providers such as Marvel.”
Falcon's Creative Group is also working on a number of other guest experiences at IMG Worlds of Adventure, which is due to open later this year.
The indoor theme park consists of four themed zones: Marvel, Cartoon Network, Lost Valley - Dinosaur Adventure and IMG Boulevard. The park has been master planned by Falcon's Treehouse – part of Falcon’s Creative Group – including multiple themed retail and food and beverage establishments.
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