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The gyro-swing ride, Maelstrom, at Drayton Manor Park in Tamworth, UK
Gateway Ticketing Systems UK has announced a new partnership with Drayton Manor theme park in Tamworth, UK, Attractions Management can exclusively reveal.
Gateway’s Galaxy system will allow Drayton Manor Park to sell tickets, season passes and other products on the front gate, over the phone and online with direct integration into its existing CRM solution.
The installation of the Galaxy suite will maximise data collection around Drayton Manor Park, helping the attraction build stronger relationships with its visitors. Galaxy will also help increase the park’s advanced ticketing and membership sales.
Gateway Ticketing Systems supplies ticketing and CRM software solutions to a range of attractions in the UK, including the V&A, KidZania and Kew Gardens.
Drayton Manor, famous for its Thomas Land zone, went live with the Gateway system on 14 February 2016. Gateway said its ticketing solution will provide seamless integration for different elements of the attraction, which has a zoo, camping area, hotel and conference facilities as well as its theme park.
“Gateway has a proven track record with some of the biggest theme parks and resorts in the world so the decision to appoint them as our ticketing supplier was an easy one,” said William Bryan, managing director at Drayton Manor Park. “We look forward to combining our operational experience with their industry expertise to ensure the user experience for our customers is the best it can possibly be and I have no doubt that visitors will really benefit from this.”
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