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Cash transactions have fallen dramatically
Gateway Ticketing Systems UK is launching a contactless card payment system that will help arts and heritage attractions boost their donation capabilities.
The cash-free donation technology means the visitor can give money simply by passing their bank card over the payment point. Gateway can customise the donation sites to suit the attraction and, for example, can install the technology at the information desk or embedded in the existing cash donation box.
“With contactless payments becoming more common across all sectors, we feel the time is right to tap into this new technology for the arts and heritage market,” said Andy Povey, business development director at Gateway Ticketing Systems UK. “In 2014, we saw cash transactions drop below 50 per cent of all transactions. This continues to fall as contactless uptake increases. Adapting to changing customer needs is vital for the continuing success of all charities, arguably more so for attractions where the potential donor may not be able to choose to donate at a later date.”
With fewer people carrying cash, this secure-payment device encourages more people to make an immediate donation.
Cancer Research UK trialled contactless donations in 2015 with great success.
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