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Dynamic pricing helps attractions manage daily attendance
photo: Kekyalyaynen / Shutterstock.com
Gateway Ticketing Systems has partnered with dynamic pricing solutions provider Digonex in order to provide customers with seamless access to the increasingly popular ticketing structure.
The deal means Gateway’s clients will be able to use Digonex’s customised pricing technology, which automatically updates ticket prices according to demand. Digonex is staffed by economists and software developers who tailor their service to meet the aims of each attractions, organising ticketing to drive revenue growth, support crowd management or boost off-peak sales, for example.
“We are thrilled to have the opportunity to strengthen our relationship with Gateway,” said Greg Loewen, Digonex’s CEO. “We have always admired their focus on innovation and providing their customers with new capabilities to accelerate the growth of their businesses. We are looking forward to working with Gateway and their clients to help advance this cause.”
Gateway CEO Michael Andre added: “Our mission is to make our customers’ lives easier. Through our alliance with Digonex, we’re offering them an automated dynamic pricing solution that can boost their revenue with no manual updating necessary. Providing them with easy integration to this scientific approach can only help them achieve their goals.”
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