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CRM Plus is designed to provide a 360-degree view of guests' behaviour
Gateway Ticketing Systems is showcasing its customer relationship management solution, CRM Plus Powered by Galaxy, at this year’s IAAPA Expo.
CRM Plus combines all the ticket, food and beverage, retail purchasing and usage information from the Galaxy Product Suite with marketing touchpoints to provide a 360-degree view of guest behaviour.
Gateway says CRM Plus empowers customers to deliver “the right experience, at the right time, in the right way to the right people”.
Visit Gateway Ticketing Systems at booth #4854
The 2017 edition of the IAAPA Attractions Expo is promising to be better than ever, with the global organisation set to celebrate its 100th year in 2018.
The expo is the largest conference and trade show for the $39bn attractions industry. Alongside its vast show floor, IAAPA offers a programme of more than 100 educational sessions and presentations by leading operators on industry trends, new technology, marketing and communications, entertainment, government relations, safety and security, food and beverage, games and merchandise, facility operations, human resources, and more.
The conference takes place from 13 to 17 November and the trade show from 14 to 17 November at the Orange County Convention Center in Orlando, Florida. Buyers and decision makers from the world of theme parks, waterparks, FECs, zoos and aquariums, and museums attend the show.
IAAPA 2017 expects to welcome 32,000 attendees and more than 1,100 exhibitors across the 560,000sq ft of trade show floor.
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Future shock
What can we learn from operators currently using AI? Lesley Morisetti gets some tips from early adopters
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