Stourbridge, Worcs.-based fitness company Versaclimber UK has supplied its Versaclimber machines to Shine TV for the company's prime-time ITV1 show The Biggest Loser.
The machines are being used on the weight loss show - presented by Davina McCall - for contestants to train on.
The Versaclimber 108 Sport is designed to help them to commit to a fitness regime, lose significant weight, and gain fitness and tone.
On the show, the overall 'loser', who sheds the most amount of weight, will win £25,000.
However, the idea of the show is that everyone should lose weight and ultimately improve their lives.
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Josh Kirk
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